This is an advertisement for Brinks Home Security alarms systems. This is the perfect example for a claim that appeals to fear. As viewers, this advertisement first lets us relate to the woman in her home, doing her natural thing as we would in our own house at night (besides leaving all the windows open, that was kinda dumb haha). Then it turns such a typical scenario into a petrifying moment of attempted burglary. That’s scary, and that would definitely appeal to fear! The initial unstated conclusion of this ad would be, “Your house could get broken into, so you should get a Brinks Home Security alarm system.”
Then the ad later states, “rapid response and piece of mind for your home or business” which makes it a little more plausible. This is not a bad argument because it is reasonable to believe that the rapid response from Brinks will protect you in times of burglary, thus you will have a piece of mind.
Thursday, July 22, 2010
Brinks: Appeal to fear
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Hey, I really like the advertisement that you used for your appeal to fear example. After watching the commercial, it manipulated me to want to install a burglar alarm system in my house because I think it's kind of scary to be alone in your house at night because burglars are likely to rob your house if there is no one else besides you. As seen in the news, the economy is very bad nowadays as many people are being laid off from their jobs and are desperate for money that some of them turn to robbery. I think it’s actually pretty good to install a burglar alarm system in the house because the sound of the alarm will scare the burglars away in the event of robbery.
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