Tuesday, June 22, 2010

Internet Advertising: Apple iTunes.



This is an advertisement for Apple iTunes. The presumable claim of this advertisement is that this product is revolutionizing the up and coming age of digital music.


Out of personal experience, the “most reliable source of information,” I would accept that this claim is true. I own an iPod and I do update iTunes whenever possible. Apple has created this product to be straightforward and organized. And through simple observation, iTunes has seemed to be a revolutionary product for digital music because the obvious dominance Apple has over other mp3/digital music products. I know one person that owned Zune music player (against a countless number of people that own iPods) and she eventually upgraded to an iTouch. Meanwhile, even when she had a Zune, she still had iTunes downloaded on her computer. Doesn’t that say enough? I don’t doubt the revolutionary claim.

I’m positive you can ask anyone you know and trust, and they too will tell you Apple iPods, iTouch, iTunes, all of these products have taken over the digital music age. On the plus side, Apple is a media outlet that has been developing products and programs very high on the reliability spectrum--it’s a company that is established in customer loyalty.


This claim of this advertisement had me sold from the moment I downloaded iTunes for my iPod, it’s revolutionizing, it’s true.

3 comments:

  1. I really like this ad you picked.
    Yes,I defintely agree with you that apple products are really great and have really established themselves these past couple of years. They have many great products that are appealing to all ages. Because so many people have there products, it's creating this thing where now everyone should have one now. Apple has really done a great job and of course this ad is very good and makes you want to at least visit the store or website to see what there about!

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  2. Apple has most definitely created a digital revolution. I never really hear about people wanting to get a Zune, I only hear about iPods. I never have even met somebody using a different mp3 product other than an iPod. Same thing goes with iTunes. I don't even know about another application to purchase music from besides iTunes. Apple has established themselves as the top company when it comes to music products. This advertisement that you have chosen is a really good example of when it is true. Most of Apple's advertisements are true and they are a very honest company, which keeps customers to want to buy more of their products.

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  3. I too agree with you regarding Apple, and its advertisements. Not only are they new hip, and very attractive to our generation, but there claims or arguments, are true. Their product is modern looking, fashionable, and geared to the tastes of society, and the workmanship of their product is good too. Everything works the way it should, with only the slightest of defects, such as the Iphone, and how it’s battery does not lasts as long as one might expect it to, but everything else that is within the Iphone, function as it should. Same goes with their Ipods, the advertisement of their ipod is precisely what it is. Everything on there, works they way it should. It is a company that has stuck to its words, and has yet to deceive their customers with any underline red tape. Apples advertisement or argument or claim, has truth in it.

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